Our story began at the foot of the walls, then continued deep in a garage, with friends, in the Chamonix region. Passionate about mountains, climbing, mountaineering, the idea of seeking to improve our equipment, with a "back to basics" approach brought us together. Practitioners, we made ourselves demanding, seeking to develop ideas, concepts and then the first BLUE ICE products. We didn't know where we were going yet, but we were determined to develop the products that we really needed, that we dreamed of.
The first Choucas harness is arrives on the scene. It is the first mountaineering harness to weigh under 150 grams! This innovation marks a shift for BLUE ICE to differentiate and make itself known.
The brand’s now flagship products are starting to emerge. Thanks to collaboration with professional mountain guides both the Warthog and Dragonfly Packs are introduced to the market. These two packs will be developed and improved upon over the years.
This small company created amongst friends is starting to grow. An official Headquarters is built in Les Houches, France, at the base of Mont Blanc. The structure was built in accordance with the future thermal environmental regulations to minimize environmental impact.
We create and open a North American office in Salt Lake City and we officially move into our new Headquarters in Les Houches. The BLUE ICE team in Salt Lake supports the brand’s product development and sales and marketing for the North American market.
BLUE ICE base camp has been established.Our team is in place. We are now on the ascent!